Dont make me walk when I want to fly, said the peacock.
While the peacock may be a bird and symbol of beauty, its variant of peacocking has its footholds in narcissism. For one who is guilty of peacocking is called a self-loving vain person. Designers Vincent Oshin and William Watson who had their peculiarly named brand Death to Tennis, looked at sport as a form of vanity as they collaborated with a Mystical Peacock illustration print by Keithe Mackie which dispelled itself amongst their clothes at New York Fashion Week Mens (NYFWM).
However, what was more intriguing was the set up of the presentation, with youthful lads flexing their jawlines in a plethora of mirrors, harnessing a self-imposed narcissistic face into their selfie sticks and vintage cameras, perfecting every pose and ignoring every member of the crowd. A clever way to combine modern people behavior with fashion, and one that worked in an alarmingly impactful way. It was truly a testament to the obsession with vanity that has plagued the society today, empowered by tech in particular. I obviously proceeded with the same, with a signature leopard print jacket by Noose and Monkey, Illesteva eyewear adorned indoors, and a Moschino bear case.
The outfits themselves constituted of sweatpants, sporty tees, shorts and outerwear, blended in hues of peacock green, navy, tan, hints of red, and sprinkled with the peacock print in question. It worked well as an inner layer, an outer piece, a scarf, and in many other formats across the beautifully groomed boys and their impeccable hair styles. The relaxed and oversized look was prominent, with a retro style of minimal prints and clean cuts.
Partially athleisure, partially sportswear and partially loungewear, the pieces worked well to create a cohesive brand story.
Overall, I enjoyed the societal statement and use of creativity to relay a poignant message, which in turn made the leisurely collection one to remember forever.